What's the first thing you notice about a website? Most likely it's the overall appearance, how it looks. Does it have some pretty pictures and cool videos? Perhaps it has some stuff that moves and maybe flashes a bit? All this fluffy stuff might look nice, but it's useless when it comes to attracting the attention of the search engines.
Systematic and pro-active search engine optimization is the right way to get the attention of the search engines and improve the visibility of your website. So many people leave the most important piece of the digital marketing strategy to the local kid who's "creative and knows stuff about technology". Do you really want to place your biggest online asset in the hands of a teen who hasn't graduated high school yet? Does he or she know and understand all the aspect of an effective search engine optimization strategy?
Search engine optimization requires a great deal of work and time commitment. It's more than keywords and website rankings. These are certainly part of seo but only a small part.
Here's four factors that should be addressed in every seo strategy:
content marketing strategy
off-site link building
If you're interested in learning more about these four steps, visit my website and read the article: 4 Things No One Told You About Search Engine Optimization. http://socialwebdzine.com/4-things-no-on-told-you-about-search-engine-optimization/